The Beginning
Back in 2014, we (Thomas and Victor) started My Learning Hub in London with a simple but ambitious goal: to make enterprise learning easier, smarter, and more engaging. What began as a small Learning Management System grew into a platform with its own authoring tool, a rich content library, and even custom e-learning courses built the hard way: storyboarding, endless iterations, compliance training, data migrations, SSO setups, integrations with legacy systems... you name it, we've done it.
Building Success
Over 10 years, through plenty of ups and downs, My Learning Hub scaled to serve over 100,000 corporate learners daily. We crossed $1M ARR and generated over $5M in total sales before the company was acquired.
Learning from Setbacks
After that milestone, we tried something new, launching Hubforce, a sales enablement platform built on our e-learning experience. The idea was bold: help companies build interactive proposals and track buyer engagement. But timing and market fit weren't on our side. Businesses were chasing top-of-funnel leads, not last-mile sales tools. Add to that an economic downturn, global instability, SaaS headwinds, and the explosion of AI, Hubforce never quite took off. A tough lesson, but one we're grateful for.
A New Vision
We both took a step back: time with family, new ventures, consulting. But one thought kept tugging at us: what if we tried again, differently?
When AI tools like ChatGPT, Replit, and Lovable started reshaping the way people create, we saw a new path. What if we could combine the latest in AI with everything we've learned in EdTech over the past decade? What if building corporate training could finally be simple, fast, and even fun?
Why We Built Edplay
After a decade in EdTech, we saw a clear gap. LMS tools were built for admins. Authoring tools were built for designers. But team leaders, the people who actually know what training their teams need, had nothing built for speed.
Our clients waited months chasing designers for content. Traditional eLearning took weeks to build. The process was slow, expensive, and full of bottlenecks. We knew there had to be a better way.
That's where Edplay comes in. We help teams deliver high-impact training content faster. From onboarding to playbooks, you can launch in minutes without touching a design tool or LMS. Describe what you need, and our AI builds engaging, interactive training that is ready for your workforce. No heavy authoring tools, no design bottlenecks, no content backlog.
A Stronger Team
In July 2025, Myroslav joined our team, bringing deep expertise in full-stack development, cloud infrastructure, and scalable AI-driven platforms. Having previously served as the lead engineer at My Learning Hub, where he architected the technical foundation that scaled the platform to $1M ARR and ensured 100% uptime through periods of significant challenge, Myroslav was a natural fit.
By January 2026, Myroslav had become our CTO and co-founder, leading Edplay's engineering vision and pushing the boundaries of generative AI to create the next generation of digital learning tools. With his ability to translate complex business requirements into robust, user-centric products, our technical capabilities took a giant leap forward.
Our Mission Today
That's how Edplay.ai was born. Our mission is clear: to empower instructional designers to 10x their productivity, and to give L&D leaders and even non-designers the ability to create business-specific, engaging training content without the headaches of big budgets, endless vendor searches, or complex workflows.
Edplay is an AI-powered adaptive learning platform designed to bridge the gap between subject matter expertise and professional training production. While traditional tools focus solely on the speed of content creation, Edplay focuses on relevance and demand-driven intelligence.
Your team knows what good training looks like. We just help you deliver it faster.
Where We're Going
In a Nutshell
We are building Edplay, an AI platform that finally stops companies from wasting time on training that nobody needs. It's an intelligent authoring system that scans a company's own documents and SOPs to build fully structured, interactive courses, complete with quizzes and videos (soon), in any language in just minutes. Instead of L&D and HR guessing what to teach, our 'Intelligence Engine' identifies exactly where employees are struggling and delivers personalised training at the point of need to bridge those skill gaps instantly.
Our long-term vision is to move beyond the "Library Model" of training and into a Real-Time Learning Operating System. By combining directed AI content production with demand-based intelligence, Edplay transforms from a course builder into a system that ensures organisations are always training their people on the right things at the right time.
AI Coach
Instead of static courses, employees get instant, specific answers when they need them. Learning shifts from a scheduled chore to a helpful utility.
Hyper-Personalised Content
Training adapts to each individual based on quiz performance, AI chat interactions, and skill-gap mapping, delivering micro-modules designed to close unique knowledge gaps.
Demand-Driven Analytics
Admins gain a heatmap of organisational intelligence, surfacing what staff are actually asking to learn and where the workforce is underperforming, so content is driven by real demand.
Meet the Founders
Victor
Co-Founder & CEO
The visionary behind Edplay's product direction and business strategy. Victor co-founded My Learning Hub in 2014 and spent over a decade shaping the platform into a trusted enterprise learning solution serving over 100,000 learners daily. At Edplay, he drives the mission to make AI-powered learning creation accessible to everyone.
Thomas
Co-Founder & CRO
A revenue leader and EdTech strategist with a proven track record of driving high-growth startups from inception to acquisition. Thomas leads Edplay's global revenue operations and sales strategy. As former Head of Sales at My Learning Hub, he bootstrapped the business to $1M ARR and built the sales engine that drove its successful acquisition.
Myroslav
Co-Founder & CTO
A technology leader and software architect specialising in scalable, AI-driven educational platforms. Myroslav leads Edplay's engineering vision, overseeing the integration of advanced machine learning models to automate and personalise corporate training. Previously the lead engineer at My Learning Hub, he architected the platform's technical foundation and led an international team to ensure 100% uptime and continuous innovation.
We're just getting started, and we'd love for you to be part of this journey. Explore Edplay.ai, try it yourself, or book a call with us. We're here to listen, learn, and help you bring AI into your learning strategy.
Welcome to the future of corporate learning.
Thomas, Victor & Myroslav
Co-founders, Edplay.ai